Opinion
The Dummy Editor2 min
Opinion: The Internet Needs More Small, Specific Publications
Big platforms are loud. Niche publications are useful. The future is smaller, sharper, and less exhausting.
Big platforms are loud. Niche publications are useful. The future is smaller, sharper, and less exhausting.
A calm tone reads as confident. A loud tone reads as nervous. This is true online and at parties.
Placeholder writing is not a necessary evil. It is the rehearsal that makes the launch look effortless.
Filler text hides real problems. Sample copy reveals them politely and early.